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Expertise > Foundations > Your Purpose
The success of a website can only be measured if you know why
you want one.
We ask all of our clients to define the purpose(s) of their site
so we can design it effectively. Then we establish success metrics
which are regularly evaluated.
Here are some example purposes:
- To gain a favorable impression
of the company or organization.
- To develop a qualified list of
prospects.
- To sell products directly taking
credit card information over the Internet (e-commerce).
- To encourage potential customers
to contact you by phone or mail.
- To consummate sales.
- To establish industry expertise.
- To make product information
and price lists available to distributors.
- To make available product information
and price lists to customers.
- To strengthen brand identification (identity),
differentiate from competitors.
- To allow guests to make hotel
reservations.
- To distribute support information
to current customers.
- To distribute news (online newsletter).
- To entertain.
- To distribute documents and forms.
- For internal company communication.
- A way to store and retrieve data.
- Recruiting staff, employees, or
contractors.
- To access a database from remote
locations.
- To provide information about a
service.
- To provide resources to the media
(press releases).
- To impress investors.
- To gather information from site
visitors.
- To manage projects allowing input
from a variety of contractors and customers.
- To take a "green" approach
eliminating much unnecessary paper use.
- To save money eliminating "busy
work" such as answering repetitive questions.
- To effectively communicate a corporate
identity 24/7 worldwide.
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